Media sellers can:Highlight quality, maximise scale and avoid brand safety issues by packaging beyond site sections and editorial tags.Increase the value of owned content by offering quality packages that meet unique advertiser needs.Extend targetable digital audiences via lookalike modeling.Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from comScore Activation and the comScore advertising suite of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products. For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (). Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
1、This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear.
Context is King The nut allergy and boating accident articles are examples of removing contexts that can be harmful to a brand. Hence, once you are secured with brand safety, what you really want is to focus on the contexts that are going to drive the most success. The industry has paid too much attention on the former (ad validation) at the expense of the latter (ad relevance).
2.7 Net Red is distributed to B2Bs of general businesses. B2c mode, microblogging people open up a new model of H2C7en. This new model is similar to the agency mechanism of the micro-ethnicity. The merchant uses the information provided by Da Rentong to provide information on products and commodities. Users who are interested in information dissemination and sales on Weibo can sign up for micro-sales to become purchase guides." Claims for sales of corresponding products 4 liters of sales products spread through their social accounts and sell "ItX" does not need to bear the design of products , Production and hoarding costs only need to be sold through their own social relationship chain, and every sale of a product can be obtained from merchants. This emerging model greatly circumvents the risks of the c-side sales staff and breaks the savings The cost of picking up goods has evaded the enthusiasm for the retention of goods, and for product merchants, such a model has completed a broader sales coverage and provided a more efficient social e-commerce solution.2.8 We can imagine a scene when micro-store windows We looked at pictures of pairs of shoes in Weibo: it was very beautiful and we had a desire to buy. We clicked on the link to see more pictures and letters of the shoes, and when we saw pictures from different angles, we only discovered that the shoes were only The look of the Weibo pictures is good-looking, other small details are really outdated, or the price is really unacceptable. Been cheated, then he shut up Taobao angrily, and then open Weibo following ttu. Is it not sounds like this scene is very troublesome and annoying? The microblog window serves as the connection between Taobao and Weibo, and solves the product in this scene. Cross-platform actions at the time of the newsletter users can directly see the details pictures and information of the products of interest on the Weibo, without having to click on the link to enter the Taobao page, which solves the problem of users understanding the product details on Weibo and improving the customer experience. For Taobao shop, opening the Weibo window is undoubtedly the other social level outside the Taobao shop.
Cost-effectively improve share-of-voice within their competitive set by creating more strategic digital advertising strategies.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence withvast demographic detailstoquantify consumers’ multiscreen behavior at massive scale.This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively.Withmore than 3,200 clients andglobal footprint in more than 75 countries, comScore is delivering the future of measurement.Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visitcomscore.com.
Athletic brand seeks to create awareness for new running shoes among marathoners
Getting Product Reviews
comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve higher CPMs for their inventory, and enables advertisers to reach their target audience with more relevant messaging in a context that is right for their brand. Through a precise analysis of page-level content and audience behaviour, comScore Activation allows clients to build unique targets based on custom criteria. Clients leverage this powerful technology to refine their existing audience targets, or build new ones. These targets are then integrated directly into their ad server or DMP, allowing buyers or sellers to quickly and easily activate off of this data when buying impressions or packaging inventory. “In the age of personalisation, media buyers and sellers need to deliver highly relevant experiences and create targets based on attributes beyond age and gender,” said Manish Bhatia, chief product officer at comScore. “Our clients come to us because our proprietary technology enables them to create more scalable segments with precision, and they can achieve results that are superior to what they would get from using a semantics-only approach.” With comScore Activation, media buyers can reach audiences through more personalised campaign tactics, and media sellers can efficiently unearth highly relevant content to differentiate their inventory and increase value.Media buyers can:Be confident advertising is delivered in environments that are safe for their brand.Tailor marketing messages based on consumer interests to break through and better engage valuable customer segments.
3、To power this solution, comScore uses a proprietary brand safety engine that is integral to our validated Campaign Essentials suite.
The good news is these are not in a “seesaw” relationship, if one goes up the other does not have to come down. The key to maximising both efficiency and control lies in the mechanisms you have in place before you ever get into bidding for an ad placement that might be served, so how can you address this?
Taiwan has opened up distribution channels and successfully increased the success rate of transactions. It can be foreseen that merchants will not only use Darontong to have more “agents”, but also use “weirenwei” to publish recommended products via Weibo, listing the specific information and inventory of the commodities. And those “reaching people” can also promote products on Weibo and increase promotion channels. For example, if Honghan has already joined all the Weibo windows, this can be seen as the first step of Weibo’s move toward a social resource cash model. Due to the heavy use of such companies as culverts, the microblog window has become popular, and it is not difficult to predict the future of microblogging for e-commerce transactions and conversions. V. Others that have not joined the microblogging window E-commerce shops will join this rank. 3 “The Red Economy Circle 3.1 The formation of the red economy circle The red economy continues to develop, upgrades, and the eco-sphere of the red economy is gradually formed, and its formation is a process that has undergone multiple explorations and upgrades. Let us The higher dimensions include integrated platforms (Weibo, Wechat, Taobao, JD, etc.), vertical e-commerce (Xiaohongshu. Beauty, fast beauty, etc.), mobile live broadcasting (shows, games, social networking), The emergence and continuous development of traffic social platforms such as video (seconds beats, beautiful beats, etc.) provide the “natural soil” for the growth and outbreak of the online red industry, and the industries such as NET Red Hatchery, e-commerce, brokerage, etc. The hot supply also provides nutritional fertilizer for the continuous upgrading of the online red industry, and how these industries can continue to seek development, we need to deepen these services from the perspective of service providers, and carry out upgrade iterations, with a view to becoming the underworld's industry. An outbreak point, I believe everyone is familiar with the "broadcasting war", hundreds of live streaming software enter the arena to seek an outbreak, but this war without gun smoke has now entered the development In Sham Shui Po District, there were only a few live broadcast software that passed the single-plank bridge, and at this time, the outlet of short video was quickly detonated, whether it was the advertisement of the content network red trying to realize, or the social platforms of various social networks were realizing the rewards in the layout. Both Internet and Web content gradually accumulate large-scale rapid liquidity, and capitalists are rushing to grab high-quality resources, and capital’s favor for the online industry is bound to promote strong
comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear.
Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic. Programmatic spend in Asia Pacific is predicted to grow 35% each year, reaching about USD7 billion in 2019, with some markets such as Indonesia, Vietnam and Korea predicted to double in size each year until 2019¹. So why are decision makers in Asia Pacific moving to programmatic in such a big way? ‘Better contextual targeting’ is seen as the biggest benefit of programmatic buying – cited by just over half of this group as very important, followed by ‘faster execution’ and the ability to optimise in real-time ².
Cautionary Note Regarding Forward-Looking Statements
So remember, whilst validation makes sure your ad can be seen in the right environment, relevance is the most important factor for reaching a consumer who could be interested in your campaign – and your product.
One of the largest content producers on the YouTube platform, with approximately 400 million subscribers, was acquired by Disney for $500 million in 2014 and is considered a great success for the MCN content maker model. MAKER pictures come from the network and developed to the present, the speed of development of China's MCN company, and the red man's IP and playing capacity has far exceeded the United States. There are numerous domestic video platforms, and the fierce competition has caused all parties to use increasingly aggressive and bold strategies while obtaining more quality content with a large amount of traffic and resource allocation. This has also led to a large number of intermediate links in the traditional sense, such as brokerage companies, Internet Red Society, advertising agencies, and prosecution agencies have poured into this high-margin market. As a result, various types of organizations have different purposes, advantages and modes. The MCN has become a chaotic battlefield. In addition to a part of the head PCc, there are a considerable number of content production agencies that can create high-quality content, but do not understand the user's point of interest and the needs of advertisers. MCN will not have this part of the information that they do not have. Packaged into services to provide them with the value of their content. This work to bridge information asymmetry is not only for PGCs and MCNs.
that will collect seller feedback and product feedback from customers.
2、comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context – both in general and for specific campaigns.
It is about avoiding topics or contexts that might be uniquely harmful to your brand, such as names of specific competitors or particularly damaging current events. For example, a peanut butter brand will not want ads around articles about nut allergies rising in young children, and cruise ship operators will not want ads around articles on boating accidents.
The amount of Shangyu Ling: mainly includes lazy Bo, 煲 letters, headlines, second shots, Himalayan chat, and other social meteor platform content: the main sector ts 氐 氐 氐 红 红 red class. Monthly brokerage ap month 51 signing and downstream transfer of lipid transfer service platform: main event package plugged in the Bureau of the Internet Hong Yingyi enterprise, Guang Daiyan et al. Streamlining Discretionary 2.2 Industry chain upstream: Main traffic of social platform network Red All come from the social platform upstream of the industry chain. NetRed sets its image through social platforms and outputs content and values to attract traffic and acquire fans. The traffic gathered on different social platforms is different, but the bigger the social platform is, the more resources it has, and the heavier the right to speak in the industry. 1) The comprehensive social platform refers to the e-commerce platform of social networks. Weibo and WeChat are still the largest platforms for incubating the Internet. The high openness, high interactivity and weak relevance of Weibo have caused many microblogging operators to open stores, sell clothes, sell food, sell cosmetics, and conduct product promotion and traffic diversion through Weibo after gathering traffic. Even more prosperous micro-businessmen need not say much. 2) Vertical social platforms such as the beauty of the early fire, Mushroom Street, etc. differ from Weibo WeChat's extensive content, they are more focused on the subdivision areas, and users facing are interested in a subdivided area, thus establishing social relationship. Such social attributes and relatively simple cure, but a deep plunge in the pattern of content also makes them more professional, relatively speaking, to attract target fans stronger. However, compared with high-traffic social platforms such as WeChat and Weibo, they have the disadvantage of attracting a large number of fans and generating a strong stickiness in the short term.
“Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,” said Dan Hess, executive vice president of products at comScore. “We’re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.”
The right programmatic tech has the ability to find quality content and audiences you can act on in real-time. Your partner must be able to execute this ‘contextual categorisation’ at the domain, site, page or page element level, which requires hundreds of thousands of dynamically updated topical categories.
EBay, and other platform but need to source from one location (Amazon
The e-segment cost is low, with low inventory, high profit, low promotion cost (own traffic, independent of loyalty of activity thread), and other important competitiveness of the online-red economy business model. 2, red net industry chain fan net red brand traffic platform service provider integrated: Weibo WeChat Taobao, Jingdongwang red incubator: If Han, Wei Su vertical: small red book, beautiful, fast beauty makeup net red broker: content planning, IP build mobile live broadcast: show field, game social business services: marketing planning, public relations short video: second beat, beautiful shots, land resource integration; alliance, training, investment 2.1 net red economic overview net red economic industry chain including upstream social flow Platform, the red content of the middle reaches of the network and the rapid development of the red network of the downstream network, prompt the continuous improvement of the industrial chain of the Red Economy, and the rapid development of the industry of the Red Box Industry. Currently, it can be divided into: upstream traffic: mainly including micro Bo, WeChat, Headlines, Yingke, Seconds, Himalayan, and Qianchao, etc. Social media platforms; Midstream content: Mainly includes Internet Red Incubation, NetRed brokerage, and other online red build and dissemination service platforms; downstream realizations: mainly including e-commerce, Network red supply chain enterprises, advertising endorsements and other traffic cash model?
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Take, for example, a sports brand that wants to create brand awareness around new long-distance running shoes. The secret sauce is about combining the best elements of contextual categories (great for finding general topical relevance such as ‘running’) and keyword targeting (great for exact word matches like ‘marathon’).
will integrate with your Amazon Seller account, pull report, and figure
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from our collaboration with Google and our vCE family of products. These statements are based on our current expectations of future events and involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to: the features and characteristics of our products and technology; our integration with Google and other partners; the effects of our merger with Rentrak Corporation; the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; and the acceptance of new products and methodologies by the industry, including existing and prospective comScore clients and partners. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).
The “Trade-Off” Heart of the Issue The pros and cons of programmatic highlighted above can be boiled down to a simple trade-off. Before programmatic, advertisers had more control over where ads were placed but wastage, and inefficiency, were high because – to put it simply – buying an ad on a site means you reach all users of the site rather than only those you want to reach. Programmatic has ushered in a new era of granular audience targeting to reduce wastage but with that comes a loss of control and transparency. In other words, as efficiency rises, control decreases.
you should connect with minimum 5 – 10 suppliers per product when
comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials™ suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context – both in general and for specific campaigns, on both mobile and desktop platforms.
Control is about Brand Protection1010cc时时彩平台， Although loss of control and transparency can be a worry for various reasons, it really boils down to advertisers’ concern about the potential damage to their brand if their ads are served in harmful contexts. However, having the right plumbing in place means these risks can be mitigated, even in programmatic.
The first thing advertisers can do is be aware that brand safety is a far more nuanced issue than simply avoiding obvious environments such as pornography, violence, and illegal or terrorist websites.
The ‘running’ category is selected so the sports brand’s ad appears on a running interest site. However, the article is about gaining muscle, so not one to attract those training for a marathon. A custom keyword is selected to target inventory with the word ‘marathon’, but this brings up articles about a dog who accidentally ran one. Only by using BOTH the contextual and the keyword targets, you get a marathon-related article on a running interest site – exactly the type of relevant content you require.
Selecting the “Running” category:
However, it is important not to get carried away. While marketers are keen to embrace the technology, there are key barriers to its wider adoption. Aside from time, the main reasons Asia Pacific decision makers have not used programmatic is its technical complexity (cited by 50%), not having an agency partner to help use it, or not having the skills in-house to do so (both around 40%).²
every relevant long tail keyword possible. I’ll warn you, this tool can
Once you are aware of this, you need to make sure any ad delivery partners you are working with have highly customisable and powerful campaign protection tools in place. comScore clients, for example, can choose from three cinema-style ‘maturity’ ratings and 17 brand safety flag ‘filters’ before their ads even get to the bidding stage. It is also worth pointing out these tools should be used alongside those which maximise viewable environments and minimise exposure to non-human and fraudulent traffic.
Causes of the Network Economy The supply of consumer-oriented rational consumption to perceptual consumption is transformed and upgraded. Marketing and sales are perfect. The influence of personalization is on the rise. People no longer only concerned about Wang Lee Hom and Fan Bingbing. They turned to live broadcasts and focused on various celebrity bloggers. They no longer only looked for Chanel, and they began to pay attention to domestic and foreign minority individual original brands. Advocating a unique personalized era has come, users no longer content with stereotyped products. In this era even if you have bought an iPhone, you need to buy more than a dozen different mobile phone shells. The individual needs are constantly being recognized and satisfied. 3) Personal Emotional Demand Growth: The 90-year-old young group growing up in the Internet environment is relatively superior The material and spiritual conditions not only allow them to have a certain degree of consumption power, but also urge them to pay more attention to the satisfaction of personal emotional needs when they consume. When these three types of conditions are transformed and satisfied, it clearly reflects that the public’s concept of consumption has gradually occurred. change. More and more people are no longer just pursuing rational consumption and turning to sentimental consumption. The purely streamlined products that are highly replicable have no longer stimulated the consumer’s desire to consume. NetRed’s social interaction and pre-selling model with users’ precise marketing and guidance. Stream Internet consumption habits
Net Red and Incubation Companies Go to IP and Branding There are a number of Internet Red has established professional image in various subdivided areas, such as Weibo WeChat's Big V, Bao matching division, professional buyers, and head video content production, etc. Red continues to output content steadily and realizes the value of traffic. In today's network red industry prosperity, online red and incubation, brokers continue to seek the former businesses should also accelerate the pace of participation in the online red industry chain, through the right brand match The net red endorsement, dissemination or cooperation. At the same time, it adopted the emerging distribution system of the online red industry and obtained the commercial network red IP bonus. Network red economic ecosystem comprehensive platform vertical electricity supplier live video other Taobao, Beijing Beauty said: show field, games. Weibo, WeChat, and Meipao Social 3.2 Grasping the MCN's new outlet: In the future, the red net base for content entrepreneurship has aroused logical thinking. As a leader in content production, it has expanded the content industry's cake and made a large number of waists. Content producers have been able to eat, but also push MCN as a new outlet. MCN refers to a company that assists content producers with professional service capabilities and resources. It is a product form of a multi-channel network. It unites PCc content and guarantees continuous output of content under the strong support of capital, and ultimately achieves stable commercial realisation. . The most typical and successful case of MCN is Maker Studio. Maker Studios is
changes, changes in BSR, and alot more information. The beauty is you
Therefore, Net Red Brokers needs to have a certain understanding and in-depth knowledge of the apparel industry chain. 1) The style of the product is a combination of the old and new modes. The design cannot be outdated nor can it be unconventional. Companies often determine the basic style, and then the net of red and the design team's aesthetic transformation known as "net red design" clothing is often not red net design, but only in the final determination of the design via net red made minor changes. At present, most of the net red clothing brands are mainly imitation, brokerage companies are equipped with professional design team, after the second design of popular models into the production of relatively big brands of popular styles with the mid-range prices, with a cost-effective advantage to seize the market. 2) The brokerage company needs to adjust the production of the product according to the market effect, what kind of style attracts the attention of the fans more, and what kind of style has the best expected value of the feedback, which needs to be balanced with the reaction speed of the fans. In addition to direct interaction with fans to obtain feedback, the company can also determine the amount of initial production investment based on the historical sales of net-red products, scale production in advance of the season, after the first update, according to the fan purchase time, the number of reviews, preferences The degree determines whether the style needs to be followed up. 3) In addition to the above two, special categories such as denim 3 down, leather, etc., have high requirements for supply channels and product design, product production and production. Most companies Choose outsourcing. Net Red brand products have passed the preliminary design and production. In the later period, the online sales link needs to cooperate with the social networking platform to provide professional generation operation services to reduce the bad inventory rate. Here we take Weibo as an example: 1) The online shop of products is mainly Taobao shop, and most of the net red brands have joined the microblog window to effectively reduce the promotion cost. 2)Provide professional service on behalf of the operator, including but not limited to net red store management, ERP management, new products, etc., to provide professional service support for the net red shop. 3) After the product is new, Net Red needs to communicate with the fans in real time, pay attention to the fans' feedback on the new products, and determine whether to follow up the list according to feedback from fans. 4) According to statistics, we get the bad inventory rate of traditional clothing brands is about 15% 18%, for example, the annual bad inventory rate of Hanhan electricity suppliers is 296-396, so we put forward the pre-sale, feedback, etc. Sales methods can effectively reduce the bad stock rate.
to perform direct research on specific ASIN’s. You can view price
Sending virtual gifts to realize net red, which has the ability to broadcast live, often has a high value of facial expression, communication skills or talents, and may be realized through film and television and variety shows in the future. 2.5 How to create a red e-commerce brokerage company to use e-commerce as an example, if the e-commerce originated in the Amoy brand Li Beilin, to sell women's fortune, in 2014 formally transformed the network red broker company founder in 2011, CE. Feng Min Chuang Tao brand "Li Beilin", engaged in "Li Beilin" brand women's design, production, sales, with high quality and reputation within two years reached nearly 100 million yuan of sales, ranked Taobao sales top ten Bit: In 2014, the growth rate of brand sales slowed down. She signed with the original Ruili model Zhang Dazhao and created an independent brand for her. She gradually withdrew from the Taobao brand operation, and started the online brokerage operation business on her own social platform. In contrast to the "wild growth" of online reds, online reds created by brokers or incubators can often avoid a lot of rampages and detours under guidance. The brokerage companies and incubators also know best how to build a net red, they often pay more attention to the net IP content production capabilities, multi-industry expansion capabilities, while providing a professional service team created by net red. 1) Unlike the net red economy that just broke out, the brokerage incubator is now no longer required to have a high face value in the conditions listed in the net red contract, but also pays more attention to the professional content production and output capabilities. 2) The brokerage incubator The signing industry gradually shows its diversity. In addition to the already flourishing clothing industry, cosmetics industries, jewelry, luxury goods, tourism, snack foods, and health products have also been considered. 3) The brokerage incubator will equip each net red with a professional service team. The company will conduct unified planning and group tasks according to build, design, and production, and connect different types of net red teams. The same group will independently perform tasks and work together. 2.6 Clothing E-commerce network red to build clothing industry, for example, the quality of clothing is directly related to the quality of online red word of mouth, once the product quality is not up to standard or cause damage to the interests of fans, fans of the red will soon disappear
A large number of fans followed their daily routines such as culverting. Since the original Su Su originated from the Amoy brand, they would select a certain amount of fans (more than 100,000) and have aesthetic output capabilities. A person with outstanding tonal characteristics provided them with professional services such as marketing content planning, content production, image creation, and designer support, and they continued to attract fans to become realisable net red and white. Therefore, these companies also accumulated excavations. The experience of creating online red and the realization of online red e-commerce is not limited to this. From the earliest clothing, it has turned to cosmetics, jewelry, luxury goods, tourism, leisure food, health care products and other industries. The sales of the company's red hot network is not only for the Red Hatchery, but also for the Net Red brokerage, which also allows the professional network red industry service agencies to rise. The Red Liquor Red Darong Alliance started earlier. It established a learning community based on the study of net red economy, and output related contents of the net red industry. Through the professional knowledge output of the net red president category, it gathered and trained net red. Various types of talent in the industry. The creation of net red has begun to be subdivided into the field of film and television. It is not difficult to predict that in the future there will be more and more similar performing arts training colleges emerging in the company to provide more high-quality, multi-faceted online red resources for the online red industry. 2.4 Downstream of the industrial chain: various realization channels and models downstream is the network Redcurrency channel. The currently verifiable, commercially-available methods of redistributing net money are e-commerce, advertising, rewards and performing arts. E-commerce is mainly realized through e-commerce. The representative companies and platforms include such representatives as Han, Yu Su, Mei Li, Mushroom Street, Xiao Hongshu, Yang Bin, etc. The contents of the Internet are mainly realized through advertisements, such as joke selection, Ermeng, Weibo, etc. . There are certain differences in preferences, concepts, and tonality among these audiences. It is difficult to develop products that are targeted and demanding for fans, so advertising is their best way to liquidate. Live companies mainly realize their rewards by playing rewards, and live broadcasts of red fans communicate with fans in real time. Through performances, chats, and other means, fans are encouraged to stay and watch, and fans are encouraged through interaction.
The perceptual consumption guided by the interaction can enable users to have a strong desire to pay for and pay higher prices, thereby enhancing the profit of the product. 1.2.2 The perfect combination of supply-side marketing and sales and then from the supply side The supply-side marketing and sales have been optimized, and a perfect combination has been made, taking the net-red e-commerce model as an example: 1) Accurate marketing needs: traffic bonuses As the period gradually passed, a few thousand powders rose in one day, and the “good times” for online traffic gathering over tens of thousands of people had passed, and the cost of small and medium sellers needing to obtain traffic continued to increase. The net red itself has gathered a large amount of traffic. The precise marketing and diversion of customers (or fans) have solved this pain point perfectly. 2) Interaction and pre-selling model: The unique feature of the online red e-commerce business is different from the traditional e-commerce business. Net Red can directly obtain feedback and suggestions from fans, and judge product design and production according to their preferences and needs. Just as the sellers of Net Red Taobao will open the samples before the new products are put into production, the style and quantity of the production will be decided by the way of the fans’ votes. Even many online e-commerce companies sell pre-sales before sales, effectively reducing product inventory. In the network red social interaction flow outlet, the common development of the consumer side and the supply side, formed a red-hot situation of the net red economy. 1.3 The business model takes the clothing sales model as an example to analyze. The traditional business model also sells this link on the cable, but the seller who sells online is also the buyer of the clothing product supplier. They wholesale the product from the supplier. The focus is on finding the right source. They can only pick from the products that the supplier has produced, and cannot go deep into the market survey in the early stage of the product line. The net red model also needs to produce products, but due to the high interactivity and low distance sense of net red and fans. Net Red can usually obtain the evaluation of fans directly on the samples, so as to adjust the products according to the feedback of different products to arrange different production quantities, realize the advantages of "reverse supply chain" cost, inventory, products, etc. Strong selection ability (high fashion, fast market response),
directly from your website. Woo Commerce is a great alternative to
we sell. A great resource and place to get everything you need.
3) The cross-border e-commerce social platform includes Xiao Hongshu, Ocean Terminal, which is actually a social platform that forms a sharing of purchasing experiences around merchandise consumption. However, it is different from other vertical social platforms because it involves cross-border commodity e-commerce. ) Live and short live video and short video platforms are the hottest mobile social platforms in 2017. In particular, the outbreak of short video transmissions coupled with the second shot, headlines and other platforms on the heavy investment in short video, so that the net red to get a new large traffic entrance. 5) Multi-application scenarios triggered by social needs The mobile internet has developed rapidly and social platforms have flourished. Social needs are different from the fixed needs of subdivided industries. Social needs are widely distributed in all areas of life, including food, clothing, housing, and transportation. Therefore, various types of social platforms are developed for different scenarios and user groups, including: Classes, Instant Messaging, Entertainment, Anonymous Marriage, Weibo/Blog, and Workplace. Application and iteration in different scenarios. Will continue to advance the social platform. Social media has evolved from the simple need to satisfy people’s first convenient communication, to the ability to display their own lives and to understand the lives of others, to gain more knowledge and skills, and these needs are met, which in turn are driving more and more The social platform breaks a single model, moves toward a more diverse and diverse usage scenario, and develops new features to attract users. 2.3 The middle reaches of the industrial chain: NetRed builds and disseminates service platforms The main suppliers of network red and content are various types of online red incubators and net red brokers. Their role as operators is the middle reaches of the online red industry. The currently leading NET Red Hatchery companies include Ruhan, Susu, and organizations that specialize in NET Red training and brokerage. Originally, Taobao has spawned a new, “racing model” career, beautiful faces, slim body, stylish outfit... The racquet model shows the public in front of the fashion, beautiful image, and excellent clothing mix, aesthetic ability. The value of these sisters and the unique taste of clothing gradually attracted
I love these guys. I keep telling people how critical it is to have the
Internet red content IP experts and investors, well-known private entrepreneurship coach. Red Lemon Net Red Daren Alliance President, Blue Leopard Investment, Founding Partner of Venture Capital Furniture Board, President of the Shanghai Branch of the Chinese Association of Overseas Students Startups, Secretary General of the Venture Capital Alliance of the Shanghai MBA Alumni Association (SHMBA). Master of Business Administration, Purdue University, USA. Served as the executive director of Neusoft Group and EF Education. He founded the Chasette incubator and Chihiro network in the United States. Since 2010, he has nurtured and invested dozens of early-stage companies, including dozens of content IP projects, and has extensive experience in entrepreneurial management and investment. Since 2013, there have been more than 100 private entrepreneurial boardroom experiences, providing coaching guidance for many startup companies and content entrepreneurs. In 2016, the Red Limon Alliance of Hongmen.com, which is the core of the investment and incubation network, has established an online red industry community and has served many content entrepreneurs and online red industrial chain companies. Fang Yufeng Private
Another platform if you sell across multiple channels including Ebay, Amazon,
A company under Alibaba, Ali Express is very similar except you can’t
- The current development of net red 1.1 Net red development process Net red is a person who has become popular due to an event in a real or online life due to the attention of netizens. They are attracted by attention due to their high value, or they follow the trend in a subdivided area and become an active force in social platforms such as Weibo. The blaze of the live broadcast promoted the rapid upgrading of the net red industry. Through the 1.0 era when Yan Yan was king and the 2.0 era when content was king, Net Red had advanced to the 3.0 era in which personality was king. The current fashion net red attracts traffic by its value and content. However, the red hot economy has caused the net red number to increase continuously. The homogenized content has quickly changed the popular career of net red. Into a Red Sea 0 So, how should NetRed create a differentiated IP, and increase its liquidity ability on the premise of maintaining the stickiness and attention of fans? Personalization has become a winning point! It will be further "personalized", and through the unique personal tonality and continuous output of content, attracting new traffic and increasing the vigour of original fans in order to solve this problem is not difficult to foresee. In the future, content-based content, which is characterized by personality, will stand out from the homogenization network and create high commercial value! 1.2 Internet Red Economy, Why is This Red? In 2016, it was called the first year of the Red Economy, and the red spots in various fields have sprung up. All kinds of talents have joined the net red industry for display. Then, why can the net-red economy grow so quickly and “barbarously”? 1.2.1 Consumption patterns change from rationality to sensibility 1) 020 model hot: From 2014 to 2015, the new online-to-offline model allowed a large number of online users to develop consumption habits using the mobile Internet. Online display, selection and payment save a lot of physical costs compared to offline transactions, which greatly improves the convenience of user consumption. 2) The advent of the age of personality: With the arrival of circle culture, popular idols and traditional consumer brands
Woo Commerce connects to your wordpress CMS system and allows you to sell
guys are great to work with and they save you the time in sending out
websites, logos, packaging, and other branding related elements. More
time you prefer. You can even gradually increase the amount of
a little overwhelmed but it is worth the spend.
sellers. The price is fairly low but the tool pulls in data from both
criteria. You can then make small changes to the logo if you prefer or
best images. These guys can retouch images, create whitebackgrounds,
TaxJar is the new kid on the block but destined to do incredibly well. They
bevy of emails for you to reach out to yourself. The beauty is this can
FBA for example), Skubana will handle inventory management and shipping
from one interface.
Images, but this still works wonders.
white background and need to spruce them up a little. Foto Fuze will
Global Product Sourcing
that. This Amazon suite of tools does alot more than that. You can get
Long Tail Pro (Paid)
Viral launch is the one paid tool that I will use from time to time. Those